Daniela Puppa, born in 1947, graduated in Architecture at the "Politecnico" University of Milan and mainly deals with industrial design, fashion design and interior design. In 1972 she was in the editorial office of the architectural magazine "Casabella" and in 1976 she joined the project of the magazine "Modo", of which she was editor-in-chief, from 1981 to 1983. Since 1979 she has been responsible for the accessories collections of Gianfranco Ferré, of which she has been a friend since university. An eclectic and stylish architect and designer, she approached the world of design through her experiments with the groups of Alchimia and Memphis and then designed lamps, vases, textiles, furniture for Cappellini, Fontana Arte. Tendente, Driade, Limonta, Cappellini, Vistosi, Baroviera & Toso, Roset, Brunati and Arflex. She worked for a long time with Fontanaarte and in 1992, she created for them the Prima Signora lamp. She is also involved in teaching at the Politecnico di Milano, the IULM and the Domus Academy in Milan, where she holds seminars and is the rapporteur of projects based on the cohesion between fashion and design. At the same time, in Paris, she worked as an accessory designer for the LVMH group. She designs accessories also for Nazareno Gabrielli, Gianfranco Ferre', since 1993 for Christian Dior.